A milestone for an Australian-grown brand.

We partnered with MISHA to capture the excitement of their Melbourne Emporium store opening. The launch was a major milestone for the brand, bringing its signature fashion experience into one of Melbourne’s most prestigious retail destinations.

Our team documented the event from start to finish - covering the atmosphere of the store, the unveiling of the new collection, guest arrivals, and key moments throughout the day. The content was delivered in both cinematic highlights and social-first reels, designed to showcase MISHA’s bold aesthetic and create immediate online buzz.

The final films became a core asset for MISHA’s digital campaign, driving engagement across their social platforms and reinforcing their positioning as a leader in Australian fashion.